The Importance Of Perception In Pride And Prejudice

â€Å"All our knowledge has its origin in our perceptions† - Leonardo da Vinci The above quote emphasizes the cruciality of successful perception, since all the knowledge one possesses is acquired through perception, leaving those who fail to perceive with faulty knowledge which will ultimately lead to suffering. In the novel Pride and Prejudice, Jane Austen develops the theme that those who perceive successfully are ultimately rewarded and those who fail to perceive reality will ultimately suffer. She develops this theme through the characters of Elizabeth Bennet, Mr. Darcy and Lydia Bennet. Elizabeth Bennet, the main character of Jane Austen’s novel, has a very critical view on those surrounding her, yet her quick judgement sometimes†¦show more content†¦Elizabeth realizes that her prejudice against Darcy and her disappointment and anger over her sister’s situation caused her to readily believe Mr. Wickham’s story, which now seems unrealistic and implausible to her. Moreover, her failure to perceive reality caused her to reject Mr. Darcy’s proposal, because she believed he caused Jane’s despair over Mr. Bingley’s departure and the dire financial situation of Mr. Wickham. When visiting Pemberley, Elizabeth realizes the extent of her misperception of Mr. Darcy, admiring his amiable behaviour towards his sister Georgiana and his staff as well as his continued pleasant behaviour towards her. Soon after her hasty return to Longbourn due to Lydia’s relationship with Mr. Wickham, Lady Catherine de Bourgh unexpectedly visits her and attempts to convince Elizabeth to refuse any possible proposal of her nephew, Mr. Darcy. Lady Catherine wishes for her daughter to marry Mr. Darcy, and emphasizes that marrying Elizabeth would mean a degradation to Mr. Darcy’s social status.â€Å"He is a gentleman; I am a gentleman’s daughter; so far we are equal† (Chapter 56). Elizabeth corrects her, emphasizing that they are members of the same social class, meaning that Lady Catherine’s argument is invalid. She correctly perceives that Lady Catherine is acting for her own interest and that there still is a possibility that Mr. Darcy will propose to her again. Ultimately, Elizabeth prospers in her relationshipShow MoreRelatedComparative Study: Letters to Alice and Pride and Prejudice1502 Words   |  7 Pagesportrayed in Pride and Prejudice are creatively reshaped in Letters to Alice. The two texts, Letters to Alice and Pride and Prejudice, mirror and contrast the central values shared and explored by evaluating them; presenting them against Jane Austens context and that of Fay Weldon. Mirroring Austens novel, Weldon presents the central values for women such as the social values of moral behaviour, independence, and, literary values of reading and writing, from Pride and Prejudice and adapts themRead MorePride and Prejudice - Analytical Essay1023 Words   |  5 PagesAnalytical Essay: Pride Prejudice The progress between Elizabeth’s and Darcy’s relationship, in Jane Austen’s novel Pride and Prejudice (1813) illustrates and explores several the key themes in the novel. Their relationship highlights class expectations, pride and prejudice, and marriage, and how they play a major role in determining the course of their association. These are outlined through their first prejudiced dislike of each other when they first meet, the stronger feelings for ElizabethRead MoreJane Austen s Pride And Prejudice By Rudyard Kipling s The Charge Of The Light Brigade1133 Words   |  5 Pagesthe importance of order is not new to western society. Despite originating in the 18th and 19th centuries, the central themes of Neo-Classicism are still deeply ingrained in our contemporary society. These themes inform the public of the importance of discipline and emotional restraint, the value of civility and the significance of social responsibility, all essential to maintain harmony in our chaotic world. This is evident through the correlation of Jane Austen’s novel, Pride and Prejudice, RudyardRead MoreThe Function and Importance of Letters in Jane Austens Pride and Prejudice1272 Words   |  5 PagesThe Function and Importance of Letters in Jane Austens Pride and Prejudice Introduction In her classic novel, Pride and Prejudice, Jane Austen describes the tribulations of Elizabeth Bennett, one of five sisters, as she struggles to navigate the social mores and values of early 19th century England. During this period in history, correspondence was almost entirely through written letters but the postal system in London made deliveries a dozen times a day, meaning that it was possible to writeRead MorePride And Prejudice And Jane Eyre1681 Words   |  7 PagesIntroduction: Jane Austen and Charlotte Bronte explore social class in a number of different ways throughout their novels Pride and the Prejudice and Jane Eyre. They do this through the use of stylistic devices which in turn appeals to their different audiences. Both Jane and Charlotte are notable writers for their remarkable texts. Jane Austen is known for playing a revolutionary role in the generation of English female literature, which was counteracted by this piece- and Charlotte Bronte alsoRead MoreMarriage in Pride and Prejudice by Jane Austen Essay1386 Words   |  6 PagesMarriage In Pride and Prejudice, Jane Austen introduces the major thematic concept of marriage and financial wealth. Throughout the novel, Austen depicts various relationships that exhibit the two recurring themes. Set during the regency period, the perception of marriage revolves around a universal truth. Austen claims that a single man â€Å"must be in want of a wife.† Hence, the social stature and wealth of men were of principal importance for women. Austen, however, hints that the opposite may proveRead MoreJane Austen s Pride And Prejudice1693 Words   |  7 Pagesof two comparative texts emphasises the understanding of social, historical and cultural contexts through the reflections of illicit and explicit similarities and differences in the values and attributes presented. Jane Austen’s 1813 novel Pride and Prejudice and Fay Weldon’s 1993 epistolary text Letters to Alice, both challenge the worth of their time as contexts change, but values are upheld. Weldon†™s reflection on Austen’s nineteenth century environment, conveys to responders how marriage, genderRead MoreTheme of Identity Pride and Prejudice1369 Words   |  4 Pagesï » ¿Ã¢â‚¬Å"The presentation of the theme of identity is what draws the reader in† Explore the methods by which writers develop the theme of identity in the light of this statement. In Jane Austen’s novel Pride and Prejudice, there is a strong sense of identity in certain characters in the novel. Elizabeth has a high understanding of her own views and opinions, which often contrast with those around her â€Å"She had always felt that Charlotte’s opinion was not exactly like her own†. However, other charactersRead MoreThe Pursuit of Virtue in Pride and Prejudice Essay1014 Words   |  5 Pages Virtue is truly a complex word - an element of the essence of man - that Jane Austen portrays in her novel â€Å"Pride and Prejudice†. Through a profound scrutiny of the character of the protagonists, and through her interpretation of how vanity, pride, and self - knowledge intervenes in the development of the virtue of the characters, Austen intends to show how human happiness is found by living in accordance with human dignity, which is a life in accordance with virtue. Austen creates a scenarioRead MorePride And Prejudice By Jane Austen1399 Words   |  6 PagesPride and Prejudice The novel Pride and Prejudice written by Jane Austen is a satirical depiction of the social life and atmosphere of eighteenth and nineteenth century England, which at the time was predominantly concerned with the courtship customs of the English gentry. The novel, through Austen’s ironic and subtle writing style, is far more than just a romantic comedy, since it skillfully addresses and combines the political, economic, philosophical and feminist themes of its period

The Human Organ Market - 1324 Words

The Human Organ Market Over the past decade the number of patients in need of an organ transplant has increased dramatically. The shortage of organs each year increases the number of patients on the waiting list and has deprived many people from a new life. There are over 100,000 Americans on the waiting list and overage 19 people did each day from the lack of an organ transplant (Abouna 1). Between the years 1988 to 2006, the number patients in need for a transplant has increased times six (Abouna 2). Creating a potential organ market in the United States will offer an effective solution to the organ shortage crisis. It is important to understand that there are organs that a person can live without and does not have significant†¦show more content†¦Why would they donate their healthy organs without compensation? Some people will like the idea of signing a paper stating that their healthy organs upon death can used for sales purposes and the money can be given to their dictated family members. The fact there is a reward for one’s organ is more appealing and many people will sign up without thinking too much. Many economists such as Gary Becker and Julio Jorge Elias believe that the monetary incentives will increase the supply of organs and thus improve the economy (Dubner 5). Unfortunately, the United States does not allow any form of price reward to organ donors. The National Organ Transplant Act of 1984 which prohibits the sale of organs (Hippen 6). Apparently, the U.S supports dialysis treatments which in the long run will negatively affect the economy due to their high cost (Hippen 3). Voting to eliminate the Organ Transplant Act of 1984 is the first and most effective way of establishing a new organ market. Not only will it help the community financially speaking buy it will save so many lives. People should be educated about the organ market system that could potentially revolutionized the economy and most important, save lives. Moreover, the vendor system will also increase the number of organs form the healthiest individuals and reduce the possibility of mistakes in surgical procedures due to organ failure. Estrada 4 Professionals who are performing the organ transplant can have lessShow MoreRelatedFree Market For Human Organs1329 Words   |  6 PagesFree Market for Human Organs This paper introduces the consequences of allowing a free market for human organs and how it will help alleviate the shortage for such items, which has arisen a social problem worldwide, giving entry to black markets. A description of the market for living organ donors and cadaveric organs can be found below along with the advantages, disadvantages, and ethical issues these markets arise in modern society. This paper also discusses how the shortage of human organs hasRead MoreEconomic Analysis Of A Human Organ Market2194 Words   |  9 Pagesof a Human Organ Market Human organs have been transplanted for many years. There are currently 123,940 people waiting for an organ in order to get their transplant. Of that vast number, around 18 people die each day waiting for an organ (â€Å"Why Organ, Eye, and Tissue Donation?† n.d.). There has been some issues with human organ transplants whether it is ethical or not. Another view on transplantation is to create a market for organs. With the increasing number of people in search for an organ in orderRead MoreCausal Argument Paper On The Human Organ Black Market1274 Words   |  6 PagesCausal Argument Paper on the Human Organ Black Market â€Å"The measure of a life, after all, is not its duration, but its donation.† (Corrie Ten Boom) As living creatures our organs are a very vital detail into who, what we are and how we work. We would not be able survive well and live our lives to the fullest that we possibly can, if we did not have them. Organ donation is a very important thing, whether it is just a kidney to be a live donor. Or giving it all when life is over and a new chapter beginsRead MoreBlack Market Organ Trafficking : The Illegal Act Of Exchanging Human Organs Or Tissues At An Agreed Price Essay1599 Words   |  7 PagesBlack market organ trafficking Organ trafficking deals with the illegal act of exchanging human organs or tissues at an agreed price. This practice involves mafia networks that collect organs from dead or living persons. A majority of people involved in this illicit business are poverty stricken and so, they see it as a promise of a brighter future. While the World Health Organization (WHO) has defined strict rules, imposed ethical standards along with the absence of any monetary compensation, theRead More‚Äà ºAn international market in human organs is not only inevitable but also desirable.‚Äà ¹ Discuss.2461 Words   |  10 Pagesï » ¿ â€Å"An international market in human organs is not only inevitable but also desirable.† Discuss. Over the last few decades the advances made in the fields of surgical technology have led to an increase in the number of people comfortable with having an organ transplant. Every year, thousands of people, from around the world, are being added to the waiting list to receive organs. Even though the number of people willingly to donate their organs has increased due to the constant campaigns made byRead MoreSale And Sale Of Human Organs1627 Words   |  7 Pagesthis essay, I will argue that the establishment of a market for the sale and purchase of human organs would be morally unjustified. For the purposes of this paper, my argument will allow for the term â€Å"market† to be used in its literal, physical sense, as describing a public location for commercial interaction, as well as in reference to the concept of â€Å"the market† in regards to a general domain of economic activity, in this case involving organ selling. In such a manner, we can avoid possible contenti onRead MoreThe Trafficking Of Human Organs1564 Words   |  7 PagesTrafficking Human Organs The trafficking of human organs is on the rise and black market operations are happening under everyone’s nose. Currently there are more than 120,000 people who are on the waiting list for a lifesaving organ. Among these people waiting for their transplant approximately twenty-five people will die each day waiting for their number to come up (Perry, 2016). According to the World Health Organization there is only about ten percent of organ transplants being met through theRead MoreIllegal Sale Of Human Organs1031 Words   |  5 PagesSale of human organs have been illegal in the U.S. since the National Organ Transplant Act of 1984 was established, but illegal sale of organs still exist on the black market. The black market is where desperate wealthy people can make contact with unscrupulous greedy criminals to secure themselves a kidney or any other type of human organ they may need. The idea that a person’s organ can be purchased online or through a dealer like a car is unethical and objectionable. Potential causes for the thrivingRead MoreTrade Of Human Organs : Is It Ethical?1107 Words   |  5 PagesTrade of Human Organs - Is it Ethical? Over the last few decades, the number of patients on organ waiting lists in the US has continued to soar way above the number of organ donor. In some cases, patients have died waiting for organs from donors. According to available statistics, more than 100,000 patients are in the US transplant list waiting for organ donors. On the other hand, only 20% of these patients are likely to receive a legitimate organ donor and the fate of the other 80% lies in the balanceRead MoreThe Ethical And Medical Controversy1413 Words   |  6 PagesThe argument regarding the selling of organs on the black market has been an ethical and medical controversy for decades. The problems that exists ethically is to be believed that putting a price on a human organ is materialistic, people may go to extremes to donate a kidney, and the fear of the spread of infections or diseases. Although the fears are natural, mostly because people have always associated the black market with a negative connotation, the e thical fears out-weigh the idea that donating

Evaluation Essay for SMRT Corporation Ltd - MyAssignmenthelp.com

Question: Write about theEvaluation Essayfor SMRT Corporation Ltd. Answer: The evaluation essay is based on the strengths and weaknesses of the communication audit carried on during the project. The essay shall evaluate if the objectives of the organization has been achieved. On the basis of the evaluation, certain recommendations shall be made that would improve the work practice. The detailed evaluation of the communication process carried on SMRT Corporation Ltd, it has been found that the organisation lacks proper internal communication and this is one of the major reasons that creates hinder in the overall development of the organisation. SMRT enjoys a good reputation in the market with top leaders working at the higher level of the organisation. There is huge scope for the organisation to undertake in order to improve their overall functional activities. The major strength of the project was the participation of each individual in the project. Each of the members worked with great efficiency in order to achieve the major goals and objectives designed for the project. The activity with which the organisation is involved like the transportation activities creates huge scope for SMRT to achieve great heights in the market. The organisation has high designated senior engineers who are in charge of the overall organisational activities. This has automatically increased the value of the organisation in the market where it operates (Grant Taylor, 2014). The way the Company works and serves its clients and consumers are beyond the approach that the other competitors of its kind undertake. Thus, it can be said SMRT has been successful in terms of its working capability in the market where it operates. The major weakness identified in the communication process is the hierarchical structure of the communication process. According to Dickfos, Cameron and Hodgson, (2014), when the communication process becomes hierarchical, it acts as a barrier towards the complete communication process. It has to be understood that at SMRT, the operational activities largely depends on the participation of each individual. Therefore, it is important that each individual would participate in the communication process. This perspective lacked at the SMRT and thus, it can be considered as a major weakness of the organisation. If the work as a group project is taken into account, it has to be said each of us had faced major difficulties in coping up with time. Managing the time and meeting at a mentioned point of time became challenging for each of us (Grosseman et al., 2014). Although we have always decided to meet after the lecture, at times it would not happen and we had to cancel our meetings. This w ay reaching out a common decision at times became difficult. In order to overcome this weakness better communication approach could be easily undertaken. It has been stated earlier that in the recent time, the scope of technological advancement is huge. The organisation can easily undertake the use of these technologies to improve the internal communication (Mohammad Mosadeghrad, 2014). For instance, cloud computing network is the most effective means of creating a communication forum for the employees and the staffs of an organisation. It is cost effective because unlike other communication means like communication by phone. It can be recommended that the members of a particular project would be involved in a cloud computing system and each of them would be able to participate in the overall operation of the particular project. Thus, it is expected to create a cloud computing network in the organisation for the internal communication. By interviewing one of the ex executives of the company, lot of information has been gained. It has been found that for the internal communicational activities, the organisation is largely depended on e-mails or intranet services. As the organisation has a limited space where the members work, they generally rely on face to face communication only and used to solve out any kind of issue face to face rather than depending on any other form of communication. However, it has to be understood that as the organisation is responsible for public transportation activities, it is important to keep a constant trace on the activities and prevent any kind of mis happenings like accidents. In the recent time it has been found that SMRT has been using the social media platforms like the Facebook and the Twitter as well in order to communicate with the staffs (Leonardi, Huysman Steinfield, 2013). In fact, it has also been known that the employees also use Watsapp for the communication purpose. The employees have their own group where they communicate with each other. We had faced some obstacles that prevented us from achieving our goals and objectives meant for this particular research project. For instance, in order to know about the communication process that is being followed in an organisation, it is important to discuss about the same things with an employee of the organisation. However, this did not happen. We did not get the opportunity of talking to a person who was present in the organisation instead we had to rely on an ex-staff of the organisation. It might happen that the ex staff could not give proper information related to the organisation and thus, the authenticity of the research might get hampered (Leonardi, Huysman Steinfield, 2013). In addition to this, limited time frame was always the major hindrance behind the limited research and the analysis. At times, it happened that the members were not able to come down to a proper conclusion because of the lack of analysis and discussion among the members. In such cases, if more time was made available, the situation would have been better. Each of us had the equal responsibility towards the project. We were all responsible for the framing the recommendations and strategies for the organisation that they might undertake in order to improve the situation. It was during the time of framing the strategic recommendations all of us faced problems and issues. None of us could get to a particular solution. However, at the end with detailed analysis and taking examples of a number of existing organisations we came down to the strategic recommendation that have been proposed in the project. For example, the reminder system by putting countdown time on the intranet home page seemed not so good idea to the other members (Grunig, 2013). However, I completely agreed with it because there are many organisation that have undertaken this approach in order to create a better communication among the internal members and staffs. It was then, I convinced all the members about the same and then they did understand my point and agreed at thi s point. The whole research project was a constant learning experience for me and I have learned a lot. I have understood the importance of internal communication in an organisation and how an organisation should focus on this process in order to gain better outcome of their activities. If an organisation fails to communicate properly internally, there remains the chance that the organisation has to suffer in the business activity. This experience shall positively help me in my future activities. Addendum: If my contribution towards the group project is considered, it has to be said that I have been always active throughput the group project. As we were unable to go down to SMRT to interview their staff, I interviewed an ex-staff of SMRT instead. I did the interview via email. The aim of this interview was to know the kind of internal communication channel in SMRT and other related things. I did the case study of the 22nd march 2016 accident, Study of Social Media relations efforts. The recommendation that was given will have really worked. Most of our research is secondary research and we only mange to interview 1 ex-staff of SMRT on SMRT internal communicationand so the overall findings were not satisfactory. One of the group members is presently working at Mediacorp. The company does not allow the employees to interview current SMRT staff due to conflict of interest.The Major decision that my group had made as a team is on the evaluations practices. The overall experience of working as a member of the group has fetched me enough understanding and knowledge about how an organisation works. I have understood the importance of internal communication and how major organisations works. It is very important for any organisation to create best internal communication method n order to keep a flow of the overall organisational and business activities. By the completion of the project, I have been able to groom my weaknesses. I believe that for making a good reputation in the corporate field, it is important to develop team activities and create better communication as well. This group project has provided me the very basic instinct of such activities. This will definitely help me to achieve the goals and objectives of my career. In terms of score, the members individual marks are Denise 90%, Randy-90%, Ben-60%, Me-80%. References: Cornelissen, J. (2014).Corporate communication: A guide to theory and practice. Sage. Dickfos, J., Cameron, C. Hodgson, C., (2014). Blended learning: making an impact on assessment and self-reflection in accounting education.Education+ Training,56(2/3), pp.190-207. Grant, A.D. Taylor, A., (2014). Communication essentials for female executives to develop leadership presence: Getting beyond the barriers of understating accomplishment.Business Horizons,57(1), pp.73-83. Grosseman, S., Hojat, M., Duke, P.M., Mennin, S., Rosenzweig, S. Novack, D., (2014). Empathy, self-reflection, and curriculum choice.Interdisciplinary Journal of Problem-Based Learning,8(2), p.3. Grunig, J. E. (2013).Excellence in public relations and communication management. Routledge. Leonardi, P. M., Huysman, M., Steinfield, C. (2013). Enterprise social media: Definition, history, and prospects for the study of social technologies in organizations.Journal of Computer?Mediated Communication,19(1), 1-19. Miller, K. (2014).Organizational communication: Approaches and processes. Nelson Education. Mohammad Mosadeghrad, A., (2014). Essentials of total quality management: a meta-analysis.International journal of health care quality assurance,27(6), pp.544-558. Weber, L., Kuehn, D. (2015). The Challenges of Internal Communication about Environmental Sustainability.

Social Dimension of Shopping Products - Free Samples to Students

Question: Discuss about the Social Dimension of Shopping Products. Answer: Introduction Today, with the advancement of technologies including the development of internet, people have adapted themselves to the digital medium for their various day-to-day activities including social interactions and businesses. Thus, majority of the businesses have realized this change and adapted to it accordingly by attracting more customers with better digital marketing strategies and plan (Ryan, 2016). One of the Companies, who has its business dependant majorly on its online customer base and needs new and improved digital marketing plan and strategies is, Redbubble. Redbubble, is an Australian online art selling company that conducts its business by attracting artists to join Redbubble and sell their products online to the customers from the Redbubble website (Delaney, 2016). For this, the company does offer attractive prices to the artists as well as the customers and thus, it needs to follow an effective and improved digital marketing plan to retain its customers as well as attract new customers. This report gives the situational analysis of the company by doing a SWOT analysis and lays out the digital marketing objectives that Redbubble needs to achieve. The report also discusses on the digital marketing communication plan that Redbubble follows and highlights their market position and target audience as well as their plans to optimize their present market and expand their range of products. Thus, with the help of the analysis and recommendations made in this report, the company will be able to tackle it flaws and improve its overall functioning leading to its better performance in the market making it earn more profits. Situational Analysis SWOT Today, conducting a situational analysis is considered by many as an important step before coming up with any kind of marketing plan. The reason for going with SWOT analysis is mainly due to the reason that it not only defines the internal factors of the concerned company but also gives a clear outlook of the external factors affecting the company as well. This analysis is used as a tool to analyze and develop the strengths and opportunities and eliminate the threats and weaknesses of a company (Hollensen, 2015). Unique Concept: Redbubble operates as an online art marketplace that allows people to sell their original and creative artworks as well as designs online to the customers who seeks it. Apart from being an online marketplace platform, the company also provides the required logistics services that help by facilitating the sale and purchase of the good from the artists to the customers. The uniqueness of Redbubble also lies in its ability to enable more than 400000 artists who independently sell the designs as required by the customers (www.redbubble.com, 2017). Wide range of products: Redbubble offers a wide range of products including Photographic prints, Art prints, posters, Canvas prints, Metal prints, Framed prints, Cards, Art boards, Stickers and Supports artists globally: As Redbubble is an art selling company, it relies heavily on the independent artists globally in order o make sure that their business keep running successfully. The company supports the individual artists by paying them good selling rate for their designs and by not charging them any sales commissions or fees. Apart from this, in order to make sure that the companys mission statement of bringing more creativity to the world remains true, Redbubble has started its operation in three other languages apart from English to connect to more artists globally. Leading company in Australia: Redbubble, was founded in the year 2006 in Melbourne, Australia (www.redbubble.com, 2017). With the continuous support of passionate individual artists, the company was able to reach out to new customers and market. The rise in the demand of more distinctive and meaningful designs and artworks by the customers as well as the increasing availability of the technologies that helps in providing print on demand services helped the company to evolve as the leading global online art company in Australia. Weaknesses Less awareness: The Company conducts its business mainly through its website, redbubble.com, so in order to get the desired products the customers have to go to the official website only. This makes the company weaker in its approach of gaining more customers, as many might not have ever heard about the companys existence. Products prices higher than the market price: The base price of the products available on the companys website is too high as compared to the price of the similar products in the market. This adds on to the weakness of the company as people who are familiar with the products price from the local stores will hardly ever opt to buy from Redbubble. This in turn will cost the company to lose many of its potential customers. Opportunities Offering personalized items to people worldwide: Personalized items and gifts have been popular among the public since a long time and today with the increase in the system of online sales, people all around the globe look out for companies providing these kinds of products (Grosso, Forza Trentin, 2017). Redbubble provides its services in over 200 countries and thus people including the young professionals buys personalized products from its website. This trend is increasing day by day and along with it the target group of the company too is growing. Increase in the purchase power parity: With the increase in the purchase power parity of the consumers that allows the company to convert their visitors into customers ensures that the customers will choose to spend more on the creative products as well as decoration objects that will add up to their improved lifestyles (McKinnon Ohno, 2016). Expanding its network: Redbubble, has been expanding its market over time with its extensive advertisements with paid services including Google Adwords (Young, 2014). Being the leading company in the market of selling art and designs, Redbubble needs to open more offline stores as well to increase its customer base and to conduct its business more efficiently and earn more profits. Threats Lesser people choosing to be an artist: Even though internet has enabled the existing artists to reach out to their customers and potential customers, people are going away from choosing this field of being an artist as a profession. The reasons for this decline in choice are many including the amount of patience it takes for the art to get appreciated and acknowledged by the public (Lingo, Tepper, 2013). Thus, if the quantity of the artists decline globally it will impact the Company negatively too as Redbubble is mainly dependable on the works of the individual artists. Stiff competition in the market: Just like every other company who faces competition in the market, Redbubble too has competitors in the market. The major competition that it faces in the market is from companies including Society6 and Zazzle (da Veiga, Tavares Alvelos, 2017). Digital marketing plan Today, one of the most important marketing strategy that majority of the companies never forgets to implement is having a digital marketing plan. People around the globe have become addicted to the use of internet and spend most of their time online (Valacich Schneider, 2015). Thus, this has made businesses to be available online to sustain their existing customers and attract potential customers. The following marketing strategies could be adapted by Redbubble to ensure that its team performance gets better with time as well as its business grows: Creating a digital marketing strategy by making an ideal customer persona based on various research, survey as well as conducting various interviews of the target audience of the business. For collecting quantitative data, the company can use the help of tools like Google Analytics (Alhlou, Asif Fettman, 2016). Identifying the company set goals to be achieved and accordingly choose the correct digital marketing tools. By choosing to take help from owned, earned as well as various paid media services that will help the company to evaluate the companys existing channels and assests of digital marketing (Lovett Staelin, 2016). By regularly auditing the contents that exists on the companys website as well as in its records and identifying the gaps that exists in the contents available. After identifying the gaps, develop a new creation plan of content by making the necessary required changes. By evaluating the earned as well as paid media against the existing current goals will help the company to get a proper idea of where exactly it needs to pay more focus along with more time (Belden, 2013). By going with all the above stated steps and making use of relevant digital marketing tools, Redbubble will be able to build much strong relationships with its customers as well as increase the profits. Relevant target audience and relevant branding and positioning In the previous financial year, Redbubble has made 68.5 percent of their sales with paid media including sources from free traffic such as email marketing and organic search whereas the remaining profit of 31.5 percent from sources like Google Adwords (Geddes, 2014). Redbubble had their platform through which it interacted with Google completely re-built. This enabled the company to upload more of the content as well as the images on the Google feeds including Google Shopping helping the company to increase its volume of sales (Jones, 2017). Redbubble had its main website in English and this was a major drawback in getting the potential customers from other regions around the world with different languages. By launching the site in three different languages including German, Spanish and French, the company has been able to increase its customer base (www.redbubble.com, 2017). Thus, with the introduction of many more languages on the company website, it will further help the company to expand its market to more customers who speak those different languages. Not only this, but with the introduction of new languages Redbubble will also be able to attract many of these artists who will now be able to sell their art on Redbubble website without any language difficulty. In order to continue its growth globally, Redbubble is continuously making efforts to add more partners who will help the company fulfill its mission and achieve its future goals. The company recently got three partners in Australia and in US and is under process to get more effective partners who will make the company more stronger in the longer run. By improving the margins on the products, Redbubble now can spend largely on its marketing and still get the constant profits as well as its sales volume being able to grow more. With this, the business will grow further making the companys supply chain team in a much stronger position. One more thing that the company is focusing on is the minimization of the customer supports cost that is nothing but the variable cost growing along with the business by outsourcing the companys customer support. Digital marketing communications plan of Redbubble In order to categorize the existing digital channels that the company is already using for its digital marketing communications, owned media, earned media and paid media comes as a framework (Belden, 2013). Redbubble has been continuously optimizing and upgrading its marketing communication plan to ensure that the volumes of sales of their products continues to increase and they never lose out their customers. The company through its websites and owned channels continues to update and educate its customers as well the artists with new rules as well as how to effectively conduct business on their official website with ease. By making the proper use of the earned media attention that the company got with the positive reviews from its customers as well as from doing various promotional work, Redbubble is now using these collected information to analyze its services and improve it by providing better performances and products. Apart from the above two kinds of media framework, the third one is the paid media that simply means that the company is spending money to ensure that it gets enough visibility in the market. With the help of the paid media that includes paid posts on social media websites like Facebook and Twitter, Google Adwords and sponsored posts on different websites, Redbubble has been continuously trying to uplift its game in advertising and digital marketing. Recommendations Being the leading art selling company, for Redbubble the things that are recommended to do to ensure its continuous growth in the market are as follows: Improve the experience of the users including customers and artists of its official website. By optimizing the company website, Redbubble will be able to improve its revenue to a much greater extent as it will improve the conversion rates of the visitors without paying anything extra on the ad to attract more traffic. At present, Redbubble has more than ten million images of more than sixty products on its website. By using a better and improved search engine algorithm, the company can ensure the customers that they would not have to search deeply into the website to get their desired products. Apart from improving their website, the company needs to come up with better version of companys mobile app mainly on android and iOS platforms making it much easier for the customers to search and find the designs and artwork they want to get from the company Paid advertising on social media like Facebook has proved to be effective for the company. These social networks blends with mobile apps and majority of the users of internet and active members of social media prefer to mobile. Thus, with the mobile app in existence, the promotions and advertisement of the company and the products will be much fruitful and will help the company to improve the volume of its products sales. Conclusion The report discusses the importance of developing a better digital marketing plan and strategies, that is a must for almost every company today to survive in the competitive market. This report highlights the facts about Redbubble by conducting strengths, weaknesses, opportunities and threats (SWOT) analysis. An effective digital marketing plan for Redbubble is also given in this report following which the company will be able increase the performance of its team and the volume of its sales. Apart from this, the report also contains the details of the companys target audience as well as the improvements that it has considered for itself to enhance the company image and global strength. The report ends with certain recommendations for the company including its website optimization and introduction of a mobile app that will help the company to increase more customers towards it. These customers will further help the company in increasing the volume of the sales of the products and ensu re the companys growth in future. References Alhlou, F., Asif, S., Fettman, E. (2016). 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